Franchise Secrets Podcast

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

The #1 Mistake That Destroys Emerging Franchise Brands (And Nobody Talks About It)
May 27, 2025 – 52:13
5 Myths Multi-Unit Franchisees Believe (That Kill Growth and Profit) With Derek Pipkorn
May 20, 2025 – 49:56
Franchising and Venture Capital: The Power Duo for Explosive Growth With Yoni Rechtman
May 13, 2025 – 40:05
Why Radical Transparency is Key to Growing Your Franchise Brand With Brigham Dallas
May 6, 2025 – 35:33
Built to Scale: How Great Franchisors Think Differently With Jeff Herr
Apr 29, 2025 – 47:51
The Truth About Passive Income: It’s Not What You’ve Been Told With Russ Morgan
Apr 22, 2025 – 54:38
What They Don’t Teach You at Wharton About Building Franchises With Adam Ross
Apr 15, 2025 – 47:45
Franchising Is Broken Without Recurring Revenue (And Most Brands Overlook It) With Stu McLaren
Apr 8, 2025 – 45:19
Buy a Business, Not a Job – The Franchisee Wake-Up Call
Apr 1, 2025 – 46:43
Why Buying Resale & Semi-Absentee Ownership Works For Some—But Not All
Mar 25, 2025 – 30:33
Building a Recession-Proof Air Quality Franchise: The Modern PURAIR Story With Lane Martin
Mar 18, 2025 – 51:49
Scaling with Strategy: The Smart Growth Playbook Behind goGLOW’s Success
Mar 11, 2025 – 44:06
Mom-and-Pop to Millions: How This Guy Scaled a Janitorial Business & Jersey Mike’s Franchise
Mar 4, 2025 – 42:45
How Franchise Owners Can Grow & Protect Wealth With Caleb Guilliams
Feb 25, 2025 – 41:03
Can You Really Get Rich Owning a Franchise? Debunking Myths
Feb 18, 2025 – 33:17
Buying a Franchise? Avoid These Costly Mistakes & Choose the Right One
Feb 11, 2025 – 25:23
How Aaron Stokes Overcame $5.5M Debt & Built a $65M Business
Feb 4, 2025 – 01:00:05
The Franchisee Exit Blueprint: Sell Smart, Maximize Profits, and Avoid Regrets With Daniel Castellini
Jan 28, 2025 – 37:24
What Broke When Restore Hyper Wellness Grew Too Fast—and How They’re Course Correcting With Steven Welch
Jan 21, 2025 – 39:34
Is Franchising Rigged? Uncovering the Industry’s Biggest Controversies
Jan 14, 2025 – 36:58
Is Absentee Franchise Ownership a Myth? (The Brutal Truth Nobody Is Talking About)
Jan 7, 2025 – 40:27
The ROI of Personal Branding for Franchisors and Franchisees With Entrepreneur Magazine's Jason Feifer
Dec 31, 2024 – 48:45
This Top Franchisee Built K9 Resorts’ Fastest-Growing Location | With Larkin Combs
Dec 24, 2024 – 40:00
How to Expand Your Franchise Portfolio Without Risking It All: Insights From Bobby Brennan
Dec 17, 2024 – 21:09
Franchise Depth vs. Diversification: Should You Grow One Brand Or Own Multiple?
Dec 10, 2024 – 29:48
How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston
Dec 3, 2024 – 24:51
Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston
Nov 26, 2024 – 20:03
From Hiring to Leading: Build Your Dream Virtual Team with Kasim Aslam
Nov 19, 2024 – 43:57
How Responsible Franchising Drives Loyalty, Trust, and Profitability
Nov 12, 2024 – 54:59
The REAL Relationship Dynamics Between Franchisors and Franchisees
Nov 5, 2024 – 27:36
The Key Hire That Helped This Franchise Owner Achieve Top Status
Oct 29, 2024 – 48:43
How John Glazier Runs 8 Franchise Locations in Just 5-10 Hours a Week
Oct 22, 2024 – 50:04
Is My Business Franchisable? Key Questions You Must Ask (Part 2)
Oct 15, 2024 – 01:02:06
Is My Business Franchisable? Key Questions You Must Ask (Part 1)
Oct 8, 2024 – 49:42
Expert Strategies for a Winning Franchise Grand Opening With Brooke Budke
Oct 1, 2024 – 57:32
How to Attract Franchisees and Scale Your Business Like Jorge Barragan and Austin Wood of The PICKLR, A Pickleball Franchise
Sep 24, 2024 – 48:17
Visionary vs. Operator: Why Every Franchise Needs Both to Scale With Jhana Li
Sep 17, 2024 – 48:23
What KFC and Starbucks Taught George Tinsley Sr. About Franchising
Sep 10, 2024 – 51:32
Social Media Strategies for Franchisors and Franchisees: Insights From Brynn Gibbs
Sep 3, 2024 – 47:17
Why Every CEO Needs a Second-in-Command With Cameron Herold
Aug 27, 2024 – 51:46
The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke
Aug 20, 2024 – 37:50
Are Rapidly Expanding Franchises Built to Last? With Edith Wiseman of FRANdata
Aug 13, 2024 – 50:08
Maximizing Profits, Minimizing Headaches: Hello Sugar's Franchise Model With Brigham Dallas
Aug 6, 2024 – 45:19
From Operator to Investor: Franchise Expert Reveals His Path to Passive Investing
Jul 30, 2024 – 23:46
Why Franchises Fail And Others Flourish
Jul 23, 2024 – 18:50
Franchise Brokers: When and How to Work With Them With Jeff Herr
Jul 16, 2024 – 35:36
The Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin Donald
Jul 9, 2024 – 39:22
The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot Chicken
Jul 2, 2024 – 50:14
What the Wealthiest Families Do With Their Money With Jim Dew
Jun 25, 2024 – 54:06
How an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj Patel
Jun 18, 2024 – 36:43

Recent Reviews

Chick305

THE BEST!

Erik’s podcast is the most helpful podcast for anyone in franchising or wants to get into franchising. Best guests with phenomenal teachings. High, highly recommend!
DerekP18

Great content for Franchisees

This podcast is one that I look forward to each week. As a Mathnasium franchisee, it’s given me motivation to continue growing and reminded me to look for new ways to be even better.
Brandy Mamizuka

Best Podcast for Insider Information!

Erik has done an outstanding job with curating an impressive list of guests to interview on his podcast. The Franchise Secrets podcast not only provides insights into topics that are relevant to today’s franchisees, but also to anyone who is thinking about being a business owner. Doesn’t matter where you are on your entrepreneurial path...this podcast will change, shape and influence your journey in a very positive way!
PMaskill

Great for franchisees and business owners!

Erik is always bringing actionable advice!
mmcmiami

Very informative

Very enlightening and informative. Going to delve some more into some of the things you spoke about. Just wish the sound was better. It was hard to understand sometimes. Will be listening to more of your podcast.
hApPybRITHDAYNovrEDNaz

Great Info for franchisees or small business owners

Erik really knows his stuff and provides a very useful perspective for franchisees and small business owners!
Jsmooth64210

Great content

Erik brings a wealth of information and applicable advice. If you are hungry for information on how to be better in business and in life, this podcast will feed you what you need.