Sales Training. Close It Now!

27

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

Recent Episodes
  • The Hidden Sales Killer: Why Not Offering Financing Is Costing You Big with Chris Scoville
    May 30, 2025 – 56:09
  • Episode #9: The Sacred Close: When Energy Becomes Decision
    May 29, 2025 – 40:46
  • The Door-to-Door Goldmine: Sales Growth & Redemption with Ken Baden
    May 23, 2025 – 01:22:37
  • Episode #8: Energetic Framing: How to Own the Context Before You Say a Word
    May 21, 2025 – 32:58
  • The Entrepreneurial Hustle with Dru Fay: From Barber Chair to Business Empire
    May 16, 2025 – 01:10:32
  • Episode 7: Energetic Listening: How to Hear What Buyers Aren’t Saying
    May 13, 2025 – 45:13
  • F*ck Digital Marketing: Why the Old Game Is Dead (and What Works Now) with Jonathan Bannister
    May 9, 2025 – 01:20:51
  • Episode 6: Energetic Mirrors: Why Buyers Reflect What You Feel Before You Speak
    May 5, 2025 – 18:45
  • Doug C. Brown: How to Add $100K in Commissions with Metrics and Mindset
    May 2, 2025 – 01:22:10
  • Episode 5: Energetic Consistency: The Secret to Showing Up at Your Best Every Day
    Apr 29, 2025 – 48:38
  • From Sawdust to Sales: Brian O’Boyle’s First Year in HVAC
    Apr 25, 2025 – 01:14:37
  • Episode 4: Transferring Certainty
    Apr 22, 2025 – 30:44
  • The Letter Close: How One Ask Can Win the Deal, Build Your Brand, and Fill Your Pipeline
    Apr 18, 2025 – 01:11:51
  • Episode 3: Energetic Awareness & Emotional Leadership
    Apr 14, 2025 – 27:21
  • Sales Success Isn’t Luck: You Don’t Rise to the Occasion, You Fall to Your Training with Doug Wyatt
    Apr 11, 2025 – 01:43:31
  • Episode 2: What is a Container (and Why Every Sale Needs One)
    Apr 8, 2025 – 36:56
  • Think Bigger, Sell Bigger: The Mindset Behind Massive Sales Growth with Jeremy Mitchell (Sales Pride)
    Apr 4, 2025 – 01:18:06
  • Episode 1: Lead the Space, Lead the Sale: How to Set the Container
    Mar 31, 2025 – 22:41
  • Why People Really Buy: Sales Psychology with Wizard of Ads’ Ryan Chute
    Mar 28, 2025 – 57:58
  • Imposter Syndrome: The Lie That Keeps You Small (And How to Break Free)
    Mar 24, 2025 – 46:47
  • You Don’t Have a Sales Problem—You Have a Systems Problem w/ Tim Roberts, CEO of Scale It Now
    Mar 21, 2025 – 01:16:48
  • The Close It Now Manifesto: The 10 Codes That Will Redefine Sales Forever
    Mar 18, 2025 – 44:11
  • From Almost Fired to $4M: The Mindset Shift That Changed Everything with Josh Baca
    Mar 14, 2025 – 01:16:25
  • The Hard Truth: You Attract the Objections You Fear
    Mar 11, 2025 – 31:43
  • Sell Smarter, Not Harder: How Video Tech Is Changing the Game with James Hatfield
    Mar 7, 2025 – 01:16:35
  • The Invisible Close – How to Get Homeowners to Sell Themselves
    Mar 4, 2025 – 38:18
  • The Property Manager vs. HVAC War: Why They Hate Each Other & How to Fix It
    Feb 28, 2025 – 01:26:52
  • 🚨 The Elephant in the Room: Why Talking Money Too Soon Kills Your Sales 🎪🐘
    Feb 25, 2025 – 35:41
  • Elite Sales Mastery: The Hidden Drivers of Success (Part 2 with Doug Wyatt)
    Feb 21, 2025 – 01:13:57
  • But Why Though? – The Secret to Getting Buyers to Sell Themselves
    Feb 18, 2025 – 35:17
  • How Top Performers Think, Train, and Close at the Highest Level (Part 1: Mindset & Routine) with Doug Wyatt
    Feb 14, 2025 – 01:00:53
  • 200 Episodes Strong: The Three Ts That Transform Sales
    Feb 11, 2025 – 42:43
  • Ep #4 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes
    Feb 7, 2025 – 01:19:12
  • The Death of the Hard Sell: Why Storytelling is the Future
    Feb 4, 2025 – 01:02:44
  • Ep #3 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes
    Jan 31, 2025 – 01:14:31
  • Beyond Scripts: The Real Secret to Becoming a Top Performer
    Jan 28, 2025 – 44:21
  • Part #2 Roots, Wings, and Leadership: Guiding Families and Teams with Jimmie Jayes
    Jan 24, 2025 – 01:16:55
  • The Death of the Handshake Deal
    Jan 20, 2025 – 47:18
  • Part #1 Roots, Wings, and Leadership: Guiding Families and Teams to Greatness
    Jan 17, 2025 – 01:12:44
  • Goals Are Overrated: Build Standards, Break Limits, and Achieve More
    Jan 14, 2025 – 44:03
  • Go for No: Turning Rejection into a Pathway to Success with Andrea Waltz
    Jan 10, 2025 – 50:20
  • They Stole My Script—And You Won’t Believe What Happened Next!
    Jan 6, 2025 – 35:29
  • Sales Success Starts Here: Doug C. Brown on the Art of Follow-Up
    Jan 3, 2025 – 01:13:26
  • Exposing Sales Myths: Why Scalable Systems Beat Unicorn Performers with Scott Sylvan Bell
    Dec 13, 2024 – 01:37:35
  • From Streets to Empire: Building the Ultimate Door-to-Door Sales Force with Clark Manwaring
    Nov 19, 2024 – 01:04:39
  • Future-Proof Hiring: AI, Culture, and Success with The Sales Boss
    Nov 15, 2024 – 01:10:09
  • Stand Out or Fade Out: How to Crush Your Competition and Make a Lasting Impact with Tim Brown
    Nov 8, 2024 – 01:07:14
  • Unlock Freedom and Mastery Faster Than You Ever Thought Possible
    Nov 4, 2024 – 42:54
  • Discipline Over Motivation: How to Master Confidence and Purpose with Dre Baldwin
    Nov 1, 2024 – 45:39
  • Meet Your New Success Coach: How to Unlock 'Success On Demand' with Stephen Dale
    Oct 28, 2024 – 01:01:38
Recent Reviews
  • Ron Taylor II
    Amazing Show
    Sam does a phenomenal job with this show. He creates $1,000,000 worth of value each episode. A lot of trainers and podcasters are GO. GO. GO. A lot of us are not. Sam takes a soft approach and it speaks volume to us who are like him. As an introvert by nature, and an extrovert by trade, Sam knows how to get the message into my head every episode. Thank you Sam for being you. Hopefully, your friend in the future.
  • Denis Kabardin
    Ridiculous Value!
    I’m a plumbing contractor, and after listening to a few episodes of this podcast, my average ticket already increased! One specific episode that helped me was the kitchen table vs van podcast. I started creating my options at the kitchen table and noticed a huge bump in conversions. Why did no one ever tell that before??? Thanks Sam
  • jljc1110
    Very beneficial
    Awesome content for veterans and new guys. Easy to listen to and apply on the field!
  • Niknesss
    Awesome Podcast
    Sam drops tons of golden nuggets every episode, just listened to the overcoming objections episode for the third time! Great content!
  • pat-tro
    LFG!!
    Sam knows his stuff. My average ticket has climbed about 50% since his training in November. Been in the industry for over decade an was already the top salesman for the last nine years. Doesn’t matter, Sam made me better. He literally unlocked a super power I didn’t know I had. Close it now baby! I love coming back to this podcast when I need a boost. Works every time. Love this man!
  • Kenryk845
    Quality information, value driven, easy listening.
    On your podcast episode the most recent one. You said something I don’t think I’ve ever heard from any HVAC person in the industry. It’s enough where people think of you as a pawn in their game or even ourselves push ourselves to our demise by working so much that becomes a joke about heart attacks or how many wives we’ve had. It is sickening to listen to, but the most powerful thing you said was that at the end of the day we don’t live to work we work to live, and that takes prioritizing your values in life and adjusting them the flow with your work.
  • keenanmunro
    Good podcast
    Listen to this episode and the advice made me close a deal a hour later
  • Duke$10
    Boston Caruthers
    Hey! I’ve been in heating cooling for four years now and just stepped into a sales position this spring! I love this podcast and help me up my sales game so fast! And I feel so confident in the home already!
  • TonyTBCA
    Instant Results!!!
    Close It Now truly delivers on its intro. This is not just another podcast with rehashed sales tactics. Sam introduces experts and resources to help one improve in all aspects of life. I can pinpoint unequivocally on my sales tracking when I started listening to Close It Now and the majority of it had little to do with sales scripts, but rather self-improvement. Combined, with sales training and diligent implementation and practice, improvement is the only possible outcome, proving to yourself that “…we can, indeed have it all!”
  • Charleston Matt
    Awesome material
    I sell structural repair work on homes and while I’m not selling HVAC products, Sam’s material translates perfectly to my industry. Great info on how to conduct in home sales.
  • Sneer Sammy
    Lots Of Nuggets!
    Great podcast lots of good tips and insights
  • cassih2007
    Best sales podcast
    I listen to this podcast about every day. I’m in plumbing sales but listening to this all the time multiple times. It makes me want to offer hvac and IAQ (my company offers all trades but I am a plumber). But these episodes help me get in the right mindset. I feel like we have the same idea of helping the customers just different trades. Keep it up! Thanks.
  • JoeS1234567
    Tons of value
    This podcast is criminally underrated. Just listened to the most recent 2 episodes and the amount of value Sam provides is unreal. Definitely worth a listen if you want to upgrade your skill set
  • Tony Menear
    Invaluable content
    Recently stumbled on this podcast and have been going through each episode during Drive Time U. It has sparked my commitment to refocus and strive to be a better server to homeowners.
  • TheTrueWren
    Great show!
    Recently started in the industry and the advice and training solely from the podcast has helped me immensely! Super grateful for Sam and his passion for improving the industry!
  • Goodyo53
    Solid content for anybody in the sales industry.
    "This podcast is a gem! It's entertaining and insightful, providing valuable knowledge about sales. The hosts' energy and banter make every episode enjoyable. They go beyond the 'how' of sales processes, exploring the 'why' and delving into deep sales philosophy. Whether you're a seasoned sales pro or new to in-home sales, this podcast is a must-listen. Sam offers practical and relatable advice that will enhance your sales skills. They have a talent for making learning a delightful experience. I highly recommend 'Close It Now' to anyone looking to elevate their sales game. Prepare to be entertained, enlightened, and equipped with the tools for success. Tune in, and you won't be disappointed!" Rating: ⭐️⭐️⭐️⭐️⭐️
  • Darren Cummings
    Heaven sent HVAC sales training!
    Sam’s PodCast is a Sales Coach, Life Coach, Sales Manger, and your overall buddy in the car. As you drive to your appointments. He gives away HUGE nuggets of knowledge for free! I can’t wait to take his training. This is an absolute must listen to PodCast for any in home sales consultant.
  • evercooljoe
    Best HVAC Podcast I’ve ever listened too!!!💵💵💵💵
    It has increased my closing ratio multiple percentage points, and has increased my average ticket multiple thousands of dollars. There are some serious value in this podcast. Love what you do Sam keep the great work up. Hoping to meet you soon.
  • ProAm2025
    Great learning tool
    We are restructuring our company and really need some sales training for our technicians and Sam has just what I was looking for. His teaching along with the many guests he has offer great tips and direction. I’ve just started an look forward to the many episodes I will be binging on and sharing with our team.
  • TIEMOSHASHA
    The secret is on the simplicity
    If this was a cooking recipe you will impress your guests every time. Sam truly simplifies hvac sales with his approach. I’m fairly new to the hvac sales universe and i started implementing Sam’s techniques and it works every time. Thanks for all you do Sam!! 🔥🔥
  • LukeS87
    Excellent
    So much great info and conversations here. If you are a tradesman or business man, you can learn somthing from this.
  • Successful Life Podcast
    Sam crushes on this podcast!
    If you’re wanting to learn how to sell more effectively listen to Sam. He’s full of knowledge and wisdom.
  • kbek91
    Best podcast for comfort advisors/selling techs
    Sam and close it now has been the best resource for me and has helped me tremendously. My company has training but no where close the the level of value and real life examples I got from this podcast. Sam also spend 45 minutes on a zoom call with me and gave me pointers that I use now and instantly improved my sales and closing ratio!
  • MattAire1
    Generous
    Sam is awesome at delivering extremely detailed and amazing tips on HVAC and IAQ sales processes and scripts. One of the best and entertaining HVAC podcasts out there! Thank you Sam for all you do for our community
  • Cory Flood
    Real results!!!
    Close it now podcast is such an elevator. I strongly suggest you tune in if you want to close more deals.
  • Craig Pashia
    Podcasts Keep Getting Better!
    I have been listening for a little while now, and still have a lot to catch up on, but Sam has a lot of great ideas that are typically not what you would expect. The customer base has changed and the ideas he throws out are not only practical, but relevant in todays market. I have several podcasts I listen to and Sam Wakefield comes off as genuine, sincere and really cares about helping others. Thanks Sam for sharing your thoughts and can’t wait to hear more.
  • N.Odum
    Awesome stuff.
    Wish I would have tuned in a year ago! Can’t stop listening
  • Mxsandy12
    Perfect HVAC sales pod!
    So easy to utilize the skills discussed! A must!
  • brally26
    To a new friend who actually cares.
    This podcast and Sam are great. Not only are his topics on point but Sam is a great person who actually cares to help me. I’ve reached out to Sam several times to get pointers and advice and he responds and give me that advice. Each episode is good in its own way with specific topics to help us AC technicians and Salesmen to talk to clients without being that weird salesguy. It all helps me connect and build real rapport with clients. Very grateful I’ve found this podcast and Sam personally. Keep doing what you’re doing Sam. So grateful to have met you.
  • Old Dannyboy
    Absolute rockstar teaching!
    Best HVAC sales training there is on the market. Not a single bit of parroted old advice you hear from the 90’s. Sam is in-tune with the market and how to train you to be the best you. Listening to this podcast and connecting with Sam are the two best things you could possibly do for your HVAC career! - Daniel
  • DocGoetz
    Sales Gold from a seasoned Pro
    I get it at least 3 to 5 gold nuggets of sales, philosophy, or skills that I can immediately put into action for myself in the field. Anybody in HVAC or solar should be listening to this podcast routinely. Sam is fantastic on his own, but he also does a great job, selecting a wide variety of seasoned professionals to interview. For the sales professional, I could not recommend anything better than the Close it Now podcast!
  • Nostromo25
    Insightful podcast for HVAC & Solar
    "Wow! This podcast is a game-changer for anyone in the HVAC and solar sales industry. The insights and strategies shared are incredibly valuable and practical. The host's expertise and passion shine through in every episode, making it a must-listen for anyone looking to take their sales skills to the next level. I've already implemented some of the techniques discussed, and I'm seeing fantastic results. Highly recommended!"
  • Annie Mo 123456
    Loved the Gene Slade episode
    Thank you both so much for your wisdom and positive energy 🌼
  • bearr87
    DO NOT WASTE YOUR TIME
    This dude is a broke zig ziglar. His sales philosophy is so flawed Stevie wonder can see through it. Poor quality podcast matches his sales advice. 0 guests and 0 testimonial videos from his “sales coaching” clients. Dude is a joke.
  • kevin61019
    Extremely bad
    Don’t waste your time listening to moron
  • J.B. Denver
    HVAC sales
    Excellent podcast chock-full of great information. I’m closing at almost 50% this year and I’m scheduled to sell 2 million. Sam is awesome easy to work with and funny! Great guy for sure. Highly recommend.
  • Listen and sell!
    Actionable information that’s to the point! 👍 👍 👍
    I love Sam’s podcast. I follow a lot of HVAC sales trainers and Sam’s content is by far the most actionable. You can literally listen to a podcast and start implementing the skills at your next quote! Keep it up Sam! 👍 👍 👍
  • hvacbossman
    Podcast review
    Good podcast, quality wish was better! Also you say learning from guest I have not heard any guest but yourself talk. Lol
  • Name Taken-AQ
    Heard a Lot of these Strategies Before
    I just really liked the way Sam Presented the information. I like the idea of unpacking the strategies with specific examples. You can hear him on the road at the same time, I’m out on the road. Also, I’m a younger sales consultant and its nice hearing this stuff from someone I can relate too. Thanks Sam
Similar Podcasts
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.