20% - The Marketing Procurement Podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

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  • playFAKE
    Parallels to manufacturing are undeniable
    I listen for insight parallels between RFP in manufacturing to creative agencies. Creativity is undervalued broadly.
  • Arp32
    Not always applicable to my field, but excellent when it is
    I only listen for the value pricing bits (since my work has nothing to do with marketing procurement), but even so this is a worthy podcast to subscribe to. The Rory Sutherland episode alone was more insightful than most other entire podcast series’ that discuss selling value to clients.
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