Recent Episodes
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S02 Ep08 - Giving Voice to a Brand to Stand Apart (3/3) - Brooke and Stu wind up their three part discussion on brand in the age of AI - this time talking about how to stand apart by really bringing your brand voice to life
Dec 5, 2024 – 21:11 -
S02 Ep07 - Unlocking Creativity For Everyone (2/3) - Brooke and Stu take a deep dive into the pressures on marketing, how it can kill the buzz and how we can bring back mental space for creative thinking to re-ignite our passion for the job
Nov 21, 2024 – 21:54 -
S02 Ep06 - Unlocking Creativity with AI Technology with Brooke Hill (1/3) - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.
Nov 7, 2024 – 22:11 -
S02 Ep05 - Product Marketing for SaaS with Tino Ho (2/2) - Considering end-to-end growth helps build a much more robust and sustainable go to market strategy than simply focusing on acquisition
Oct 24, 2024 – 27:10 -
S02 Ep04 - Product Marketing for SaaS with Tino Ho (1/2) - How has the change from "growth at any cost" to "profit asap" changed GTM thinking?
Oct 10, 2024 – 26:00 -
S02 Ep03 - Voice of the Customer with Jennifer Arnold (3/3) - Our hoarder-mentality obsession with data is damaging our relationships *and* business growth
Sep 26, 2024 – 30:44 -
S02 Ep02 - Voice of the Customer with Jennifer Arnold (2/3) - Is technology actually getting in the way, or are we simply innovating so well we don't notice it happening?
Sep 12, 2024 – 27:43 -
S02 Ep01 - Voice of the Customer with Jennifer Arnold (1/3) - Are we automating away customer relationships?
Aug 29, 2024 – 29:23 -
S01 Ep05 - Why has AI suddenly captured everyone's attention, and should we be more cautious about when and where it is adopted?
Oct 12, 2023 – 45:43 -
S01 Ep04 - Authors and copywriters; don't panic! AI can't get promoted past junior level in your business (yet)
Sep 29, 2023 – 52:00 -
S01 Ep03 - You should be utilising AI as much as you can (if you can) to keep your job, but it isn't going to be winning any awards on it's own this year
Sep 15, 2023 – 51:12 -
S01 Ep02 - AI can enhance our capabilities and break down communication barriers between disciplines, but is everyone ready (or even interested)?
Sep 1, 2023 – 48:32 -
S01 Ep01 - Will AI help us escape the algorithm echo-chamber and become a force for social good?
Aug 18, 2023 – 41:06
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