Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂

This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!

Sam is a wealth of knowledge and experience and he doesn’t hold back. His advice is timely- he certainly has a pulse on the industry’s pain points. I always have something to take away from each topic he shares. Every episode is worth a listen. Also, while your at it, subscribe to his email newsletters- so many golden nuggets and without the gate keeping.

I could not recommend Sam more! When the top wedding industry pros sing his praises, you better listen. As a newbie in the wedding space, I absolutely devour every podcast episode and take notes, it’s that good! I did one coaching call with Sam, implemented a simple strategy he suggested, and in two months time booked services that amounted to 4x what I paid for the coaching. Sam knows his stuff and shares it generously. I’m a fan.

Hi Sam and Katy! I’ve been listening to your podcast daily ever since I found you a few weeks ago. And I’m about to binge on more on my long drive to a wedding this weekend! I can already picture myself saying “hey Siri, create a new note…” over and over as I listen. The stories you tell keep me engaged and are so relatable. And just as importantly, the pragmatic advice packed into nearly every episode combined with a lot of hustle on my end have already made a notable difference in my business. Thank you!

I’ve been binging this podcast for the last three weeks on my commute. So many good nuggets of information. It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner. My business would probably be further along by now. Thanks Sam and Katy!

I just listen to Sam’s newest episode with his wife talking about service pages for wedding professionals. It was amazing simple to follow and extremely inspiring. Thank you Sam and your team for creating such a wonderful content!

I normally listen to podcasts at one and a half speed but everything in this podcast is such gold that I take the time to listen to it not only in normal speed but usually I’ll listen to it two or three more times. Each episode is very specific and has practical tips. You can actually use in your business. This isn’t fluff or just believe it will happen/the universe; this information is so practical but hard to come by for tiny businesses.

Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years I still love to learn, grow and test new practices. Sam’s podcast has been an enjoyable resource for doing just that.

Sam’s content is informative and actionable. I have found it extremely helpful in understanding and deciding who your ideal client is and how to set up your processes to best serve them in order to sell to them. Thanks Sam, l love your content! Keep it up.

Love the podcast so much. Sam offers sound advice for the health of the industry ! Thank you for all of your nuggets of knowledge !

Expertise for a diverse audience coupled with a radio voice I’d know anywhere…

You are appreciated more than you know, Sam. Thank you from the Pierce family.

I always look forward to a new episode dropping! Sam keeps things simple and clear, but incredibly actionable and insightful. From clubhouse to a podcast, I want to consume as much information and analysis from Sam as possible!

The most actionable and approachable wedding industry experts!

Loving this podcast! Practical tips and strategies to level up. Highly recommend to any wedding professional.

Sam is so knowledgeable! He’s like a walking encyclopedia of sales strategy and the psychology of the buyer. I just love listening to his coaching and my business brain lights up each and every time! Oh, and of course he has the best radio voice in the wedding biz!

So useful to hear about sales from an actual sales expert rather than someone self-taught. I appreciate how down-to-earth Sam is and how actionable the information is. Looking forward to more.

Sam is a goldmine of knowledge! I always learn something significant from his podcast (and emails, and fb group and anything he does!) This podcast is the perfect length every single episode. It gives you actionable steps to improve your business and does not leave you feeling overwhelmed or scared to start like many other business podcasts do. Do yourself a favor and listen and subscribe ASAP!

I love the objective route to discover your different customer journeys. So much great info. Jammed packed to make your life easier

Everything Sam, Katy and the team at Ideaction does is solid gold. This podcast is no different! I love the quick episodes, practical advice and super actionable advice.

Sam is a wealth of knowledge and these bite sized episodes are perfect to get you in the right mindset to tackle the day and improve (and own!) your business!

Sam is incredible, by using his techniques and a lot of prayers, I have booked weddings up to $7,000. I still have a lot more to learn, and am so excited for this podcast!

Sam is extremely knowledgeable! I love how straight forward the episodes are and how the information is always very valuable and applicable to my business. If you are a wedding pro, this is a podcast you don’t want to miss!

Sam knows best! Listen to him and learn! He is a wealth of knowledge!

Sam is a wealth of knowledge and definitely someone worth listening to in the wedding industry. There’s a ton of value in his content and he backs it up with research and psychology that he makes easy for wedding pros to understand! 👏❤️🙌